1. What cookies are
Cookies are small text files (and similar browser storage) that a site or its partners place on your device. We keep ours to a minimum and gate everything non-essential behind your consent.
2. Essential storage (no consent needed)
One item is strictly necessary for the consent mechanism itself to work:
| Name | Type | Set by | Lifetime | Purpose |
|---|---|---|---|---|
nbg_consent | localStorage | Neobanks Guide | Until you clear it | Remembers whether you accepted or rejected analytics cookies, so the banner does not reappear. |
This is first-party browser storage, not a transmitted cookie, and stores only the value
accepted or rejected. Under EU law it requires no consent.
3. Analytics cookies (consent required)
If — and only if — you click Accept in the consent banner, we load Google Analytics 4 with IP anonymisation. It sets:
| Name | Set by | Lifetime | Purpose |
|---|---|---|---|
_ga | Google Analytics 4 | ~2 years | Distinguishes one device from another (aggregate visitor counts). |
_ga_<id> | Google Analytics 4 | ~2 years | Persists session state for the specific GA4 property. |
We also load the Impact tracking tag (impactStat / UTT) on accept, which records
that a visit reached us so referrals can be attributed. If you reject, neither GA4 nor Impact
loads at all.
4. Affiliate-network cookies (set by our partners)
When you click an affiliate link, the affiliate network — not us — may set a cookie so it can attribute any resulting sign-up to Neobanks Guide:
| Network | Cookie | Lifetime | Set by | Details |
|---|---|---|---|---|
| Awin | AWC | ~30 days | Awin (not us) | Attributes a sign-up made after you click an Awin-routed link. See the Awin privacy policy. |
| Impact | UTT / click ID | ~30 days | Impact (not us) | Attributes a sign-up made after you click an Impact-routed link. See the Impact privacy policy. |
These cookies are governed by the network's own privacy policy, not ours. We never see your subsequent relationship with the bank.
5. How to opt out
- Decline in the banner. Click Reject when the consent banner appears, and no analytics or tracking cookies are ever set.
- Clear your choice. Delete the
nbg_consentitem in your browser's storage settings and the banner reappears, letting you choose again. - Browser settings. Every major browser lets you block or delete cookies. Blocking ours does not break any site functionality.
6. Legal basis
We rely on your consent (Art. 6(1)(a) GDPR) for all analytics and tracking cookies. They are set only after you accept; declining or ignoring the banner means none are placed. Strictly necessary storage relies on our legitimate interest in operating the site. Full detail is in our Privacy Policy.
Last updated: 17 June 2026.